Disney and Pixar Alliance - 2230 Words

Disney and Pixar have created many recognizing animation together over a decade that most people might not know that. The alliance has proven a success from many animations like Toy Story, Finding Nemo, Up and etc. Both company have allies to make many animation which led to Disney acquire Pixar. The alliance looks like a simple task at first for both companies as they only contribute certain resources to the partnership but the more time passes the more difficult it’s become. The relationship was started in 1978 as they were working together on the CAPS 2D production system. The alliance went quite well at first as itthey generated profits to both companies and they ended up signing an agreement to produced animation movies together. Pixar and Disney produced seven films over the course of their alliance that end in June after Pixar delivering â€Å"Cars†. The company CEO Steve jobs tried to reach a new agreement with Disney CEO but failed as the agreement did not meet Pixar demands for more profitabilityresulting in some tension between Jobs and Disney CEO Michael Eisner at that time.However, they continued to talk after Disney changed their CEO to be Robert A. Iger (Disney buying Pixar for $7.4 billion, 2006). These talks ended up in Disney acquiring Pixar but both companies remain separate entities. The acquisition of Pixar happened as Disney saw a large potential as a competitors while they were in an alliance together which left them with onl y one option. Disney Pixar isShow MoreRelatedPixar1465 Words   |  6 PagesOctober 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. Through its highly talented employee pool, culture of creativity and collaboration, and proprietary 3D computer animation software, Pixar has created a competitive advantage in the animationRead MoreWalt Disney Pixar Case Analysis1439 Words   |  6 PagesOctober 7, 2013 Strategic Management 5301 Walt Disney-Pixar Analysis The Walt Disney-Pixar merger carries a number of convincing advantages for Disney, but Pixar shareholders should be less enthusiastic about such a deal. Pixar’s resources and capabilities have set a standard that is extremely difficult to imitate. 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In 1995, PixarRead MoreMarketing Analysis : Walt Disney Company810 Words   |  4 PagesThe Walt Disney Company must penetrate global market with its existing products, create a collaborative culture of kids and family oriented that brings family together, satisfy shareholder with their financial need, expand new portfolio and lead in the digital and internet world. Disney needs to diversify into new products and services to keep up with its 20% projected growth and develop a market using its brand a household name for many m illions of consumer throughout the world for an expansionRead MoreDisney Pixar5473 Words   |  22 PagesPixar 2001 The Future of the Disney Alliance I. Introduction It was Monday morning, November 5, 2001. Steve Jobs, CEO of Pixar Animation Studios, had just finished reviewing the opening weekend box office receipts for Monsters, Inc., the latest theatrical release produced by the partnership between Pixar and Disney. He sat back and pondered the future of his company and its relationship with Disney. Jobs needed to consider the brand equity that Pixar had established through its recentRead MoreAcquisition Alliance and Strategic Logic Formation2205 Words   |  9 PagesAcquisition Alliance and Strategic Logic Formation Name Institutional Affiliation Date: Acquisition Alliance and Strategic Logic Formation The famous Walt Disney Company has made strides towards acquiring Pixar in a business deal worth $8billion. They have been rival cousins operating in the animation industry. For the past few years, there have been speculation about the imminent deal. So far, Disney has released all films belonging to Pixar. However, the distribution deal of the two companiesRead MorePixar and Disney1853 Words   |  8 PagesOver the past few decades Walt Disney has dominated family entertainment. However, development of technology has changed the situation and the industry has become competitive. 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